Background
Renata spent seven years as a service advisor and then as a shop manager, which is where she got interested in the difference between a customer who comes back and one who does not. Her view is that most shops earn loyalty in the bay and then lose it in the follow-up: no reminder for the service they flagged, no ask for the review, no reason to return until something breaks. She writes about reviews, reminders, and the retention side of a repair business.
Renata Alvarez is an editorial persona for this site, not an ASE-certified technician or a licensed shop operator. Everything filed under this byline is about running the business side of a repair shop, never about how to perform a repair.
Filed by Renata Alvarez